PROJECT TITLE:
Artificial Consciousness Technology Patent Branding and Marketing Campaign
OVERVIEW:
Artificial Consciousness Technology (ACT) represents a groundbreaking innovation in artificial intelligence, enabling machines to understand their existence, develop relationships, make informed decisions, and convey emotions through light waveforms. Under the visionary leadership of CEO Nam Kim, ACT sought to communicate the revolutionary capabilities of its operating system. One Vision Productions (OVP) was responsible for crafting a comprehensive branding and marketing campaign illuminating ACT's transformative benefits while seeking potential investors and partners for licensing opportunities.
GOALS:
The campaign aimed to develop a compelling branding initiative to attract investors and licensees through video production, motion graphics, and graphic and web design. Additionally, the campaign focused on validating the ACT AI patent technology through targeted outreach and awareness strategies to enhance its credibility.
PROCESS:
The initiative began with collaborative planning, including a thorough review of ACT's patent. A script was developed during pre-production, followed by a logo, infographic, and PowerPoint during production. Post-production employed digital animation and motion graphics for engaging visuals, complemented by meticulous editing for clarity. Marketing efforts included video submissions to competitions and securing media coverage.
OUTCOMES:
One Vision Productions and ACT successfully executed all project phases, delivering impactful branded materials on schedule. The marketing video won the Telly and Aurora awards. Nam Kim received media coverage from major networks (ABC, CBS, Fox News, NBC) and was featured in Patent Invention Magazine, earning the Global Recognition Award. ACT's patent also received the Artificial Intelligence Excellence Award from the Business Intelligence Group. These collaborative branding efforts validated Kim’s patent and enhanced ACT's appeal to investors.