PROJECT TITLE:
Cedric Brown Collections Fashion Commercial
OVERVIEW:
Cedric Brown is a distinguished fashion designer and visual artist based in Atlanta, GA, leading the family-owned apparel business. Cedric Brown Collections (CBC). Inspired by the remarkable style of his single mother, Cedric channels his creativity into fashion sketches that resonate with personal significance. CBC represents the confluence of artistic expression and fashionable statements, showcasing vibrant abstract designs with artfully applied high-quality fabrics, conveying messages of elegance, authenticity, and individuality. One Vision Productions was engaged to implement strategic marketing initiatives to elevate CBC's brand awareness and market presence.
GOALS:
We aimed to produce a high-end fashion commercial that effectively showcases CBC clothing as essential and stylish across multiple occasions, including resort wear, casual dining attire, professional business clothing, formal wear, and street fashion.
PROCESS:
The pre-production phase involved collaboration with Cedric Brown to review his script outline and develop an innovative storyline to capture the essence of his designs. In the production phase, we utilized a studio equipped with a blue screen and white background to cultivate each shot while highlighting each model wearing various CBC designs. Our editing team then crafted an engaging video, incorporating cutting-edge techniques.
OUTCOMES:
The commercial significantly elevated the CBC brand's image, positioning its clothing as versatile and stylish for multiple occasions. Following its release, we observed a substantial increase in brand awareness and engagement across various platforms. Sales surged 30% in the subsequent quarter, reflecting a positive consumer response to the campaign. Feedback from clients and audiences underscored the commercial's aesthetic appeal and alignment with contemporary fashion sensibilities. Overall, the campaign achieved and surpassed our initial objectives, further solidifying CBC's presence in the competitive fashion market. In recognition of CBC's continued growth and success, Cedric Brown was invited to appear on the multi-award-winning TV/podcast Tuff Talk Show.