PROJECT TITLE:

Collins Hill High School Program Booklet​

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OVERVIEW:

Collins High High School Basketball team creates a program booklet every year, highlighting the players and cheerleaders from the Freshman to Senior Class. Additionally, the Academy emphasizes character development and the formation of lasting friendships. FBA offers a range of programs, including camps, clinics, and individualized training sessions focused on honing shooting, passing, dribbling, rebounding, and defensive skills. One Vision Productions was hired to enhance its brand identity and market reach.

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GOALS:

We collaborated closely with the Fundamental Basketball Academy to ensure our efforts were fully aligned with their vision and objectives. Our primary goal was to develop a comprehensive branding suite that includes a logo, promotional poster, website, and two marketing videos. This suite effectively showcased its vision, core principles, objectives, training methodologies, and techniques

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PROCESS:

We developed a unique logo for FBA and an engaging promotional poster to convey its core values. We also created a user-friendly website as a central resource for FBA’s programs and success stories, enhancing audience engagement. Additionally, we produced two high-quality marketing videos showcasing its training methods and principles. Throughout the project, we maintained open communication to ensure that our deliverables effectively represented FBA’s mission, elevating its brand identity in the youth basketball training sector.

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OUTCOMES:

The project successfully established a cohesive brand identity for the Fundamental Basketball Academy, enhancing its visibility and appeal within the youth basketball training sector. The FBA logo, promotional materials, and a user-friendly website clearly conveyed its core values and programs. High-quality marketing videos effectively showcased its training methodologies, engaging potential athletes and families. Overall, the outcomes contributed to a strengthened market presence and an ability to attract and retain young talent, aligning perfectly with their goals and ambitions for growth.