PROJECT TITLE:

Jersey Mike's Food Photography and Banner Ad Design

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OVERVIEW:

Jersey Mike's (JM) is a popular American sandwich chain known for its fresh, made-to-order sub sandwiches, which are prepared with high-quality ingredients and served on freshly baked bread. Founded in 1956, the franchise emphasizes a "sub above" philosophy, focusing on customer service and community engagement. Vida Velocity Management, LLC (VVM) specializes in enhancing food and beverage experiences in airports by implementing innovative concepts and forming strategic partnerships. As part of their initiative to elevate the visual appeal of their concessions—VVM engaged One Vision Productions (OVP) for a comprehensive food photography and banner ad design project for JM.

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GOALS:

The primary objective was to create high-quality imagery of select menu items to enhance marketing materials and attract airport travelers, while also ensuring that all deliverables were completed within the project’s timeline and budget.

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PROCESS:

In the pre-production phase, OVP coordinated with VVM to review the concessions' menu and finalize the shoot’s logistics, including location, lighting, and backdrops. On the production day, OVP executed a photo shoot, capturing a the perfect photo to represent the JM brand. During post-production, the selected image underwent color correction and editing, creating a banner ad for Jersey Mike’s.

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OUTCOMES:

The project resulted in a polished banner ad. All deliverables adhered to VVM's specifications and were delivered on time and within budget, receiving positive feedback from VVM and JM. The final assets were effectively utilized in an a train terminal in the Atlanta Airport, elevating the visibility of JM's brand and enhancing the overall airport dining experience.