PROJECT TITLE:

Kids on the Move For Success Marketing Video and Fundraising

​

OVERVIEW:

Kids on the Move for Success is an organization founded by Antoinette Tuff, who gained public attention for her heroic actions during a school shooting incident in 2013. The organization focuses on providing support and resources to children and families facing various challenges, particularly in underserved communities. It aims to empower youth by promoting education, emotional well-being, and resilience.

​​

GOALS:

We worked closely with Antoinette Tuff to document her journey after the school shooting, leading up to the formation of Kids on the Move for Success, and conducting interviews with key people for the creation of their marketing video.

​

PROCESS:

The pre-production phase involved comprehensive scriptwriting, storyboarding, and planning shoots to capture compelling narratives reflecting PCL's impact. In the production phase, we utilized aerial drones and dynamic filming techniques to record interviews, daily maintenance activities, and safety meetings, focusing on conveying the essence of PCL and its staff. Our editing team then crafted an engaging video, incorporating feedback from stakeholders to guarantee alignment with their expectations.

​

OUTCOMES:

The marketing video was a resounding success, marked by positive feedback from all stakeholders. Our commitment to delivering on time and within budget resulted in impactful visual content that resonated with KOMFS OVP's high-quality videos upgraded KOMFS's local, global, and online presence, showcasing a message of hope, positivity, and excellence for the next generation of youth.