PROJECT TITLE:

From Floor to Fitting Room: A Visual Survey of Charlotte Russe Retail Spaces​

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OVERVIEW:

Charlotte Russe Inc. (CR) is an American clothing retail chain founded in 1975 and headquartered in Toronto, Canada. The store's fashion offerings primarily target women in their teens and twenties. Professional Retail Services (PRS), a women-owned and operated enterprise, specializes in reactive and preventative services, boasting a distinguished portfolio that includes prestigious clients across retail, hospitality, corporate offices, and property management sectors. PRS operates throughout the United States, Canada, and Puerto Rico. PRS engaged One Vision Productions (OVP) to conduct thorough photographic documentation of several CR store locations, capturing interior and exterior visuals.

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GOALS:

The photography objectives for the Charlotte Russe store locations were to create a comprehensive visual survey that includes detailed images of the storefront, window displays, and overall shots of signage and entrances. This thorough photographic collection aims to provide valuable insights for evaluation.​​

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PROCESS:

To capture the requested elements for the Charlotte Russe stores, we began by reviewing the store layout and design. We assessed the storefront, including signage and window displays, and took wide-angle shots of the entrance area. Inside, the photographer documented the sales floor from front to back, using a ladder for aerial shots that showcased the flooring materials, individual sections, the cash wrap, the shoe wall, accessory displays, lighting fixtures, and the fitting rooms for a comprehensive overview. This meticulous process resulted in a detailed photographic collection that provided valuable insights into the store's visual environment.

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OUTCOMES:

The photographic project for Charlotte Russe resulted in a comprehensive visual portfolio that captured the store layout, merchandise displays, and overall ambiance. These high-quality images provided valuable insights for stakeholders, supporting informed decisions on marketing strategies and store enhancements. Additionally, the visuals served as effective content for social media and promotions, ultimately enhancing the brand's presence and attracting more customers. The project successfully aligned with Charlotte Russe's vision and goals.