PROJECT TITLE:
Crafting Culinary Excellence with MillerCoors and Chef Jason Ellis
OVERVIEW:
Sam's Club is a membership-only warehouse club that offers a wide range of products, including groceries, electronics, home goods, and bulk items, typically at discounted prices. Owned by Walmart, it provides a shopping experience designed for both individuals and businesses, offering convenience and savings for members. In a notable marketing initiative, MillerCoors partnered with Sam's Club, and Chef Jason Ellis, a contestant from Season 7 of Hell's Kitchen, to promote its flagship brands—Miller Lite, Coors Lite, and Blue Moon—through a culinary campaign nationwide. One Vision Productions was engaged to document these events, capturing high-quality photos and videos to create engaging marketing content that showcased the brands in the context of exceptional cuisine.
GOALS:
The objective for the video featuring MillerCoors, Chef Jason Ellis, and Sam's Club was to produce a visually compelling representation of their partnership while promoting flagship brands such as Miller Lite and Coors Lite to enhance brand recognition and foster engagement.
PROCESS:
The promotional photo motion video starts with collaborative concept development, establishing Sam Club locations and setup. Next, pre-production planning outlines shot lists. On-site photography captured Chef Ellis creating signature dishes paired with MillerCoors product. In post-production, the footage is edited and enhanced with visual effects, branding, and music, resulting in a polished final products.
OUTCOMES:
The promotional marketing videos captivated viewers by showcasing the culinary partnership, enhancing engagement and social media sharing while positioning Sam's Club as an innovative choice for quality food and beverages. They also effectively communicate the value of MillerCoors products in culinary experiences, driving brand interest and encouraging product trials. It also raises Chef Jason Ellis's profile as a brand ambassador, further aligning Sam's Club and MillerCoors with gourmet dining and reinforcing its premium quality perception.