
PROJECT TITLE:
Membership Renewal Campaign
OVERVIEW:
Toastmasters International (TI) is a global nonprofit organization dedicated to enhancing public speaking and leadership skills within a supportive community. District 14 Toastmasters serves the clubs across Georgia, but the COVID-19 pandemic brought unprecedented challenges, leading to a decline in membership renewals as meetings transitioned to virtual formats. OVP was tasked with revitalizing membership through innovative and inspiring campaigns.
GOALS:
The primary goals of this initiative were to encourage members to renew their commitment to their local Toastmasters clubs despite pandemic-related challenges, enhance virtual engagement, and promote TI's branding and morale. OVP initiated a strategic approach, beginning with consultations with TI and TMD14 leadership to align objectives and timelines.
PROCESS:
The project consisted of two focused campaigns over three weeks. The first week featured the "Virtually Connected Campaign," during which a compelling flyer and script emphasized the social benefits of Toastmasters membership. A 30-second commercial using licensed stock video footage highlighted the importance of human social interaction during quarantine. The "Be Prepared Campaign," conducted in weeks two and three, consisted of two 30-second commercials highlighting essential digital skills using stock footage and animation. They showcased the professional advantages of membership as people transitioned back to normalcy.
OUTCOMES:
The success of these campaigns resulted in on-time, budget-compliant deliverables, enhanced member engagement, and boosted renewal rates across clubs. The positive feedback received reinforced morale throughout TMD14 and inspired members to improve their virtual presence. Additionally, the campaigns effectively showcased TI’s core values and encouraged interest from potential new members.
SAMPLE VIDEO
PROJECT VIDEOS


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