PROJECT TITLE:

The Way, The Truth & The Life Christian Center, Inc. 40th Church Anniversary

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OVERVIEW:

The Way, The Truth, and The Life Christian Center, Inc. (TWTLCC), established in 1982 and located in Decatur, GA, is recognized as one of the foremost charismatic churches in metro Atlanta. The church's vision is to identify, train, and empower believers as leaders to extend into the broader community. One Vision Productions (OVP) has been entrusted with the responsibility of creating compelling visual content that captures the impactful narratives of TWTLCC throughout its distinguished 40-year history.

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CHALLENGE:

In March 2020, at the onset of the COVID-19 pandemic, The Way, The Truth, and The Life Christian Center, Inc. temporarily closed its doors. Despite this, the church continued its services through the Zoom online platform. As TWTLCC approached its 40th Anniversary in August 2022, the leadership sought to reopen and commemorate this significant milestone. Preparations for the reopening began in May, although there was uncertainty regarding the special anniversary event planning.

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GOALS:

The campaign objectives are to facilitate a seamless church reopenin while continuing to offer streaming services. Additionally, the campaign aims to produce a memorable presentation that showcases the church's 40-year history. This project will enhance engagement and visibility across the church's social media platforms and website.

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PROCESS:

Through meticulous pre-planning, OVP collaborated with the church founders and the Anniversary Planning Committee to propose website enhancements and new branded media. This initiative also incorporated historical photographs, graphics, and videos illustrating the church's history and growth. In post-production, we edited the graphic and video footage to craft compelling narratives that align with the TWTLCC mission. Simultaneously, the photography featured updated images of the Pastor and First Lady.

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OUTCOMES:

All deliverables were completed within budget and on schedule, resulting in impactful testimonials that significantly increased the visibility of TWTLCC's ongoing initiatives. Our strategic approach ensured timely execution while adhering to financial constraints, effectively addressing the church's objectives of commemorating its past and fostering a forward-looking vision. This contributed to enhancing community awareness both locally and globally.