PROJECT TITLE:

Vida Velocity Management Food Photography and Banner Ad Design

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OVERVIEW:

Vida Velocity Management, LLC (VVM) specializes in enhancing food and beverage experiences in airports by implementing innovative concepts and forming strategic partnerships. As part of their initiative to elevate the visual appeal of their concessions—Jersey Mike's (JM), Links Grill (LG), and Wienerz (WZ)—VVM engaged One Vision Productions (OVP) for a comprehensive food photography and banner ad design project.

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GOALS:

The primary objective was to create high-quality imagery of select menu items to enhance marketing materials and attract airport travelers, while also ensuring that all deliverables were completed within the project’s timeline and budget.

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PROCESS:

In the pre-production phase, OVP coordinated with Interactive Advantage Corporation to review the concessions' menu and finalize the shoot’s logistics, including location, lighting, and backdrops. On the production day, OVP executed an organized 8-hour photo shoot, capturing a total of 100 photographs of 10 different food items, ensuring a diverse representation of each brand. During post-production, selected images underwent color correction and editing, creating transparent backgrounds for the banner ads of Links Grill and Wienerz and staging a dedicated backdrop for the Jersey Mike’s advertisement.

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OUTCOMES:

The project resulted in 21 polished photos and five banner ads. All deliverables adhered to VVM's specifications and were delivered on time and within budget, receiving positive feedback from VVM. The final assets were effectively utilized in menu displays and promotional materials throughout the Atlanta Airport, elevating the visibility of VVM’s concessions and enhancing the overall airport dining experience.