PROJECT TITLE:

You Tow Investor Marketing Videos Campaign

​

OVERVIEW:

You Tow (YT) is transforming the roadside assistance industry with its innovative model that connects drivers needing towing services with local tow truck operators through a streamlined, user-friendly platform. With a vision to alleviate the stress and dangers of being stranded, YT offers rapid roadside assistance facilitated by cutting-edge communication technology. Their unique value proposition also extends to small tow truck companies, giving them access to a broader market and providing insurance agents with a competitive edge by including You Tow as a complimentary or core roadside assistance option in auto insurance policies. To effectively communicate these key benefits and ensure that the YT brand captures the attention of both drivers and insurance agents, You Tow has engaged One Vision Productions (OVP) to produce a series of compelling whiteboards and explainer videos.

​​​

GOALS:

The You Tow video marketing campaign aims to raise brand awareness among drivers and insurance agents while effectively communicating the convenience and safety of its roadside assistance services. It seeks to educate consumers on the benefits of You Tow and encourage engagement with the platform. Ultimately, the campaign will foster partnerships with insurance agents to integrate You Tow into their service offerings.

​

PROCESS:

The You Tow video marketing campaign begins with market research to understand the target audience's needs. Engaging video content is then created to highlight the benefits of roadside assistance services. The campaign is launched across digital platforms for maximum reach, followed by performance analysis to gauge engagement and effectiveness, informing future marketing strategies.

​

OUTCOMES:

The You Tow video marketing campaign increased brand awareness and customer engagement, leading to more inquiries and service requests. Relatable content resonated with the target audience, enhancing their understanding of roadside assistance benefits. Performance metrics indicated high viewer retention and interaction rates, providing valuable insights for future campaigns and solidifying You Tow’s presence in the competitive market.